Nutrition Brand Management Intern - Infant and Adult
United States - Ohio - Columbus
Internship
Onsite
Intern
Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Brand Management Intern will be responsible for managing and implementing key marketing initiatives, working cross-functionally with the marketing brand team to accelerate brand growth.
Responsibilities
Understand 4 P’s of Brand
SWOT analysis
Business Drivers
Success Metrics
Competitive Assessment
Develop a strategic plan based on identified problem to solve; using all available resources
Show initiative and ownership of project
Complete project tasks and provide next steps to execute plan during final presentation
Provide updates on project status to mentors and manager
Provide formal mid-point presentation of project(s)
Deliver final presentation to Sr. Leadership
Show initiative to develop relationships with marketing and cross-functional team
Understanding of Brand P&L
Brand specific / Project specific budget management
Investment Recommendation
Marketing task tool
Insights and Creative Brief writing
Medical, Legal and Regulatory review process
Qualification
Required
Completed at least three years of college education before beginning internship.
Must be enrolled in school the semester following your internship.
Pursuing a bachelor’s degree in: Marketing, Communications, Management, or Project Management.
Initiative to identify opportunities and develop plans to drive business performance.
Strong communication and collaboration skills.
Business analytics and KPI tracking capabilities.
Proven digital marketing skills.
Authorized to work in the United States without requiring sponsorship now or in the future.
Preferred
Strong academic performance (GPA = 3.0/4.0)
Relevant marketing and leadership skills.
Desire to work in the healthcare field.
Demonstrated oral and written communication skills.
