Marketing Intern - Summer 2026 - Opry Entertainment Group
Nashville, TN
Internship
Onsite
Intern
Ryman Hospitality Properties is seeking a Marketing Intern with Opry Entertainment Group to engage in experiential learning in live entertainment marketing. The intern will support promotional efforts, audience acquisition, and project coordination while gaining hands-on experience in marketing initiatives.
Responsibilities
Assist with audience acquisition and lead generation initiatives to drive audience growth
Support sweepstakes rollouts, including identifying partnership opportunities, defining plans and prizing, developing briefs, and coordinating timelines and launches. Track KPIs and manage prize fulfillment
Assist with the coordination and execution of partnership activation plans
Provide project support by creating and managing timelines, planning project needs, coordinating with key stakeholders, updating brand calendars, and providing project status updates
Conduct reviews of marketing elements across owned channels and third-party sites, including promotional offers, to ensure brand messaging quality and consistency
Ensure fulfillment of sponsorship exposure elements and coordinate the execution of sponsor-related requests
Additional projects may include consumer insights research, supporting onsite activations, preparing promotional graphics, creating UTMs, and developing campaign overview decks
Perform other duties as assigned
Qualification
Required
Currently enrolled in an undergraduate or graduate program studying Music Business, Business, Communications, Marketing, or related field
1+ years' completed coursework in Music Business, Business, Communications, Marketing, or related field
Effective interpersonal, verbal, and written communication skills
Passion for entertainment, hospitality, marketing, and business, with an interest in sales
Able to take initiative on individual tasks while working collaboratively with a team
Positive, proactive, and eager to learn, with the ability to think on your feet and handle new challenges
Proficient with Microsoft Office Suite, Adobe Photoshop skills, basic HTML knowledge
Able to work a flexible schedule, including evenings, weekends, and holidays to experience full-cycle business operations
Preferred
Experience in promotions, events planning, publicity, band management, or public relations
Social media marketing experience and knowledge of country music
Benefits
Ryman Hospitality Properties (NYSE: RHP) specializes in group-oriented, destination hotel assets in urban and resort markets.
