Ashley Furniture Industries is the world’s largest manufacturer of home furnishings, dedicated to innovation and customer experience. They are seeking a data-savvy Marketing Data Platform Specialist Intern to support marketing technology initiatives, optimize data flows, and enhance data-driven decision-making in marketing campaigns.
Responsibilities
Assist in managing and maintaining marketing data platforms including CRM systems, marketing automation tools, and customer data platforms
Support the integration and synchronization of data between marketing systems and enterprise databases
Help develop and maintain marketing dashboards and reports to track campaign performance, customer engagement, and ROI metrics
Participate in data quality initiatives to ensure accuracy and consistency of customer and campaign data
Assist with audience segmentation, list management, and data enrichment activities
Support marketing automation workflow development and testing for email campaigns, nurture programs, and customer journeys
Collaborate with marketing teams to understand data requirements and translate them into technical specifications
Help document marketing data processes, platform configurations, and best practices
Conduct analysis on marketing campaign performance and provide insights to optimize future initiatives
Research emerging marketing technology trends and recommend platform enhancements or new tools
Qualification
Required
Currently enrolled in or recently completed (within 12 months) a Bachelor's or Master's degree program in Marketing, Business Analytics, Data Science, Information Systems, or related field
Foundational knowledge of marketing concepts and data analysis; academic projects or coursework involving marketing analytics, database management, or business intelligence
