TikTok is a leading destination for short-form mobile video, and they are seeking an Integrated Marketing & Operation Project Intern for their US operation team. This role involves assisting with marketing campaigns, collaborating with various stakeholders, and analyzing campaign performance to enhance e-commerce initiatives.
Responsibilities
Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives
Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization
Assist in communication and collaboration with local KOLs, social media and other digital channels to develop online community reputation and brand awareness
Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance
Assist to research on local market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns
Assist in branding execution and marketing plans to support overall product development
Qualification
Required
Currently Pursuing an Undergraduate/Master in Business or a related discipline
Familiarity with the latest local trends and social media influencers
Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints and pressure
Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties
An analytical and structured thinker, strong in understanding and deriving insights from data
Preferred
Majors in communication/marketing/e-commerce-related area
Full-time intern who can work more than 4 months
Benefits
Day one access to health insurance
Day one access to life insurance
Day one access to wellbeing benefits
10 paid holidays per year
Paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year)
Interns who are not working 100% remote may be eligible for housing allowance
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
