Hormel Foods Corporation is a global branded food company based in Austin, Minnesota. As a Consumer Insights Intern, you will assist marketing and innovation teams in understanding consumer behavior and trends, supporting research initiatives, and translating data into actionable insights.
Responsibilities
Assist in the design, execution, and analysis of qualitative and quantitative consumer research projects (e.g., surveys, focus groups, ethnographies)
Analyze syndicated data sources (e.g., Nielsen, IRI, Mintel) to identify category and consumer trends
Collaborate with cross-functional teams including Brand Marketing, Innovation, Analytics, R&D, and Sales
Help prepare and present presentations and reports that communicate insights clearly and persuasively
Participate in brainstorming sessions and strategic planning meetings
Qualification
Required
Must graduate in August 2026, December 2026, May 2027 and major in Food Marketing, Marketing, Business, Market Research, Psychology, Sociology, Data Analytics, or a related field with a minimum 3.0 cumulative GPA preferred
Proficiency in Microsoft Excel and PowerPoint; familiarity with data visualization tools (e.g., Tableau) is a plus
Possesses strong analytical, critical thinking, and communication skills
Demonstrated leadership and persuasive skills are necessary for success in this position
Possesses a strong work ethic and an entrepreneurial spirit
Applicants must not now, or at any time in the future, require employer sponsorship for a work visa
Applicants must be authorized to work in the United States for any employer
Must be comfortable with the preparation and consumption of meat products; more specifically, pork, beef, and chicken
This position will require access to and/or the utilization of a personal motor vehicle to get to and from the workplace
Preferred
Benefits
Paid time off
401(k)
Stock purchase plan
And more
Hormel Foods is a Fortune 500, multinational manufacturer and marketer of consumer-branded food and meat products.
