Disney & Pixar Games Brand Strategy Intern, Spring 2027
Glendale, CA
Internship
Onsite
$23/hr - $23/hr
Intern
The Walt Disney Company is seeking a Brand Strategy Intern to support marketing strategy for licensed titles within the Disney & Pixar Games portfolio. The role involves coordinating marketing assets, calendars, processes, and deliverables while collaborating with internal teams and external licensees to execute on-brand campaigns and analyze marketing insights.
Responsibilities
Partner with multidisciplinary teams, including Product Development, Creative Development, PR, Legal, Brand, and Synergy, to align on feedback and secure approvals for key marketing deliverables and licensee activations
Coordinate asset deliveries for assigned titles, using asset management tools and directories to track projects and ensure high-quality, on-time deliverables
Manage internal team processes and meeting agendas, following up on action items to ensure timely completion
Draft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titles
Coordinate marketing calendar support by scheduling and tracking social/community activations and CRM communications
Draft, proofread, and edit public-facing marketing copy and communications
Develop knowledge of important metrics and reporting, marketing tactics, and Disney Synergy programs
Learn appropriate benchmarks and goals across greater marketing channels and campaigns
Become a strong brand steward for The Walt Disney Company to deliver on-brand marketing while fostering relationships with both external licensees and internal teams
Qualification
Required
• Prior experience in Marketing, preferably within the gaming industry
• Knowledge of brand management, product marketing, and user acquisition
• Meticulous organizational skills coupled with a strong work ethic and eagerness to learn and grow
• The ability to engage and collaborate effectively with a diverse range of personalities while problem solving and multi-tasking
• Skilled at analyzing data and drawing meaningful insights
• Excellent writing proficiency and presentation style
• Currently enrolled as Junior or Senior, pursuing a bachelor's degree in marketing, Communications, Public Relations, Games or related field
• Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship. Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program
• Be at least 18 years of age
• Possess unrestricted work authorization
• Must be able to have a consistent, reliable full-time work schedule throughout the internship
• Must provide own housing during the internship in the Glendale, CA area
• Must have reliable transportation to/from work
Preferred
• Passion for the entertainment industry, specifically gaming and consumer electronics
• Strong Proficiency with Keynote/PowerPoint, Excel, and Airtable (or other similar project management tools)
Benefits
Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered.
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
