Otis Elevator Co. is a global elevator and escalator manufacturing, installation, and service company. The Digital Marketing Intern will support digital marketing campaigns, website content management, HubSpot activities, email and social media marketing, SEO, analytics, lead generation, and customer engagement initiatives.
Responsibilities
Assist in the development and execution of digital marketing campaigns
Create and update website content within Adobe Commerce (Magento)
Support HubSpot marketing activities, including email campaigns, workflows, lead nurturing, and CRM management
Monitor website traffic, campaign performance, and customer engagement metrics
Conduct keyword research and assist with SEO optimization efforts
Help create content for email marketing, social media, blogs, and website promotions
Support lead generation and customer acquisition initiatives
Analyze marketing data and prepare reports with recommendations for improvement
Collaborate with Sales, Customer Service, and Product teams to support business objectives
Assist with testing website enhancements and customer journey improvements
Qualification
Required
Currently pursuing a bachelor's degree in marketing, communications, digital media, business, information technology, or a related field
Strong written and verbal communication skills
Familiarity with social media platforms and digital marketing concepts
Proficiency in Microsoft Office, particularly Excel and PowerPoint
Strong attention to detail, creativity, and analytical thinking
Self-motivated with a willingness to learn and take initiative
Preferred
Experience with HubSpot, Google Analytics, Adobe Commerce/Magento, or similar marketing platforms is a plus
Content creation and copywriting
Digital analytics and reporting
Search Engine Optimization (SEO)
Email marketing
CRM management
Website content administration
Marketing automation
Benefits
Hybrid work arrangement
Gain hands-on experience with HubSpot CRM and marketing automation.
Learn Adobe Commerce website management and e-commerce best practices.
Develop skills in analytics, campaign management, and customer engagement.
Work alongside marketing, sales, and digital technology professionals on real business initiatives.
We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects.
Employee Scholar Program through which Otis sponsors colleagues to pursue degrees or certification programs.
At Otis, we are dedicated to connecting you to the people and places that matter.
