First Solar is a leader in sustainable energy, offering internships that provide real-world experience in various fields including marketing and technology. The Digital Marketing and AI Intern will focus on building AI-assisted workflows for competitor analysis, maintaining performance dashboards, and defining audience personas to enhance marketing strategies.
Responsibilities
Build AI-assisted competitor-analysis workflows that produce a first-pass, human-reviewed read to inform marketing strategy
Build and maintain social and media performance dashboards (e.g., Sprout Social) to analyze campaign effectiveness, web analytics, and engagement trends
Use AI/LLMs to define and document audience personas — customers, communities, policy stakeholders — to support content strategy
Evaluate content performance against those personas and recommend improvements
Measure and document the capacity gained and time saved by the AI workflows you build, so the role proves its own return
Qualification
Required
Junior/Senior student with previous internship experience
Experience with a strong marketing analytics mindset and interest in data, AI/LLMs, digital marketing, AI and AI agent creation, and social media platforms
Ability to treat AI output as a first draft to be checked and sharpened, not a finished answer
Preferred
Benefits
First Solar manufactures thin film photovoltaic modules and provides PV power plants and supporting services.
