TikTok is a leading destination for short-form mobile video, and they are seeking a Category Management Project Intern to join their US operation team. The intern will engage in impactful projects related to merchant recruitment, seller growth, and market research, contributing to the development of TikTok's e-commerce ecosystem.
Responsibilities
Identify and recruit high-potential fashion sellers and brands
Conduct outbound outreach through industry research, LinkedIn, events, referrals, and networking
Attend industry events, seller meetings, and market visits when applicable
Build merchant pipelines and track conversion progress
Support newly onboarded sellers in launching live commerce programs
Work directly with merchants to identify growth opportunities
Analyze seller performance and recommend actions to improve live GMV
Help merchants connect with creators and affiliate partners
Track emerging fashion trends, products, brands, and consumer behavior
Identify high-potential categories and merchants for TikTok Shop
Develop seller growth playbooks and best practices
Build merchant performance dashboards and trackers
Support category-wide live commerce initiatives and growth programs
Qualification
Required
Currently pursuing a Bachelor's or Master's degree
Strong interest in Fashion, E-commerce, Social Commerce, Live Commerce, or Creator Economy
Demonstrated experience in business development, sales, partnerships, merchant operations, retail, influencer marketing, entrepreneurship, or community leadership
Comfortable with outbound outreach, relationship building, and working directly with merchants/business owners
Strong ownership mindset with the ability to work in a fast-paced and ambiguous environment
Results-oriented and willing to take initiative beyond assigned tasks
Preferred
Preferred majors include: Fashion Merchandising, Fashion Business Management, Retail Management, Marketing, Business Administration, Entrepreneurship, Economics, Communications, Supply Chain / Merchandising
Open to other majors if candidates demonstrate strong business development, sales, or entrepreneurial experience
Benefits
Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
Interns who are not working 100% remote may also be eligible for housing allowance.
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
