TikTok is the leading destination for short-form mobile video, and they are seeking a Campaign Strategy Operations Project Intern. In this role, you will engage in impactful projects focused on optimizing TikTok LIVE, gaining practical skills and insights into the digital media landscape.
Responsibilities
Market Expertise (NL & EU Emerging Markets): Build a deep understanding of the Dutch digital and media landscape, translating local insights into scalable strategies for other European markets
Data-Driven Strategy & Structured Thinking: Turn ambiguous goals into clear hypotheses, metrics, and frameworks. Conduct cohort and funnel analysis, ROI modeling, and performance tracking to optimize results
Experimentation & Optimization: Design and run A/B tests, iterate campaign mechanics, and continuously improve efficiency and revenue contribution
Campaign Craftsmanship: Lead end-to-end campaign design and execution, including mechanics, rewards, communications, and GTM. Build and manage signature IP campaigns that differentiate our brand
Cross-Market Scaling: Develop playbooks to capture best practices and replicate successful campaigns across multiple EU markets with measurable impact
Partnership & IP Collaboration: Collaborate with external brands, creators, and partners to co-design campaigns and IP activations
Communication & Stakeholder Alignment:Drive alignment across product, operations, data, and local market teams. Ensure clarity and impact in both written and verbal communication
Ownership & Delivery: Prioritize effectively, move with pace, and maintain a high quality bar while delivering under time pressure
Qualification
Required
Currently pursuing a Bachelors or Masters degree
Strong knowledge of the Dutch digital/media ecosystem; broader EU market experience a plus
Proven success in designing and scaling campaigns across multiple markets
Hands-on experience with A/B testing, cohort/funnel analysis, and campaign optimization
Demonstrated ability to collaborate with partners and co-develop IP campaigns
Excellent communication skills; able to influence and align cross-functional teams
Preferred
Benefits
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
