TikTok is a leading destination for short-form mobile video, and they are seeking a Campaign Operation Project Intern to join their team. The role involves assisting with marketing campaigns, collaborating with stakeholders, and analyzing campaign performance to enhance TikTok's e-commerce ecosystem.
Responsibilities
Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives
Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization
Assist in communication and collaboration with local KOLs, social media and other digital channels to develop online community reputation and brand awareness
Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance
Assist to research on local market trends and culture; viral content, latest celebrity updates, and trending news
Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns
Assist in branding execution and marketing plans to support overall product development
Qualification
Required
Currently pursuing a Bachelor's or Master's degree in communication, marketing, or e-commerce related field
Familiarity with the latest local trends and social media influencers
Proven skill in stakeholder and project management skills
Proven skills to manage expectations, drive for performance, and collaborate with internal stakeholders
Preferred
Prior internships in marketing, e-commerce platforms, and creative agencies will be plus
Benefits
Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
Interns who are not working 100% remote may also be eligible for housing allowance.
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
