TikTok is a leading destination for short-form mobile video, and they are seeking a Brand Campaign Project Intern to join their campaign team. In this role, you will assist with marketing campaigns and collaborate across various stakeholders to optimize brand initiatives.
Responsibilities
Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives
Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization
Assist in communication and collaboration with KOLs, social media and other digital channels to develop online community reputation and brand awareness
Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance
Assist to research on market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns
Assist in branding execution and marketing plans to support overall product development
Qualification
Required
Currently pursuing a bachelor's or master's degree, preferably in a communication/marketing/e-commerce-related major
Full-time intern who can work more than 4 months is a plus (5 days a week)
Familiarity with the latest trends and social media influencers
Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints
Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects
Eager to learn skills across a variety of marketing specialties
An analytical and structured thinker, strong in understanding and deriving insights from data
Preferred
Prior internships in marketing, e-commerce platforms, and creative agencies will be a bonus
Benefits
Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
Interns who are not working 100% remote may also be eligible for housing allowance.
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
