Henkel is an organization shaping the future through innovation, sustainability, and collaboration. The Brand Activation & Campaign Intern will gain hands-on experience leading marketing campaigns, supporting content creation, and collaborating with cross-functional teams to ensure consistent brand storytelling.
Responsibilities
Gain hands-on experience leading real-world marketing campaigns across digital and retail channels
Work alongside and learn from a collaborative, creative team as you bring campaigns from concept to execution
Assist in the development and execution of 360° marketing campaigns, including concepting, competitive research, and performance tracking
Support content creation for social media, email, and paid media
Contribute to copywriting, image sourcing, and video editing
Help plan and coordinate brand photoshoots, including creating shot lists, mood boards, prepping products, and on-set logistics
Collaborate with cross-functional teams (Creative, Digital, Product) to ensure consistent brand storytelling across all touchpoints
Conduct trend research on beauty, culture, and digital marketing, and present insights to inform campaign strategy
Contribute to social media assets, storytelling concepts, and campaign visuals that come to life across multiple platforms
Qualification
Required
An undergraduate student graduating in 2027 or master’s/graduate student pursuing a degree in Marketing, Communications, Fine Arts or Photoshoot Production
Experience with social media platforms (Instagram, TikTok, Pinterest) and a strong understanding of current digital trends
Previous experience assisting with photoshoots, creative projects, or marketing campaigns through coursework, internships, or student organizations
Strong writing skills with the ability to draft compelling copy for digital and social channels
Detail-oriented and organized
Preferred
Benefits
Exciting projects that allow you to make real impact and collaborate with Henkel colleagues worldwide.
Countless learning opportunities available through Henkel’s online learning platform with over 9,000 professional courses.
Networking events with Henkel business leaders, experts and sustainability ambassadors.
Ongoing feedback discussions throughout the internship that allow you to accomplish concrete goals.
In-person and virtual social events to connect with other Henkel interns across the country.
Henkel leads with innovations, brands, and technologies to create sustainable value.
