Analyst, Consumer Insights & Market Research - Winter 2027 Co-op/Intern

Toronto, ON

Internship

Hybrid

Intern

Definity is a Canadian property and casualty insurer offering a Winter 2027 co-op placement. The Analyst will support qualitative and quantitative consumer research, analyze data, develop customer segmentation models and personas, and translate findings into actionable insights for marketing, product, and sales teams.

Responsibilities

Assist in designing and executing qualitative and quantitative research projects (e.g., surveys, focus groups, secondary data analysis)
Analyze consumer data using tools like Excel, SPSS, or Tableau to identify trends and patterns
Support the development of customer segmentation models and personas
Help prepare presentations and reports that translate complex data into clear, actionable insights
Collaborate with marketing, product, and sales teams to align research findings with business objectives
Monitor industry trends and competitor activities to provide contextual insights

Qualification

Required

Currently enrolled in or recently graduated from a Bachelor's program in Marketing, Business, Psychology, Statistics, Tech or a related field
Strong analytical and problem-solving skills
General aptitude for data and math
Some familiarity/ knowledge of survey platforms (e.g., Qualtrics, SurveyMonkey) and data analysis tools (e.g., Excel, SPSS, R, Python)
Excellent written and verbal communication skills
Ability to work independently and in a team environment
Detail-oriented with a passion for understanding consumer behavior

Preferred

Benefits

Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
Culture of accountability, empowerment, and collaboration.
Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors
Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
Flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.

Definity Financial Corporation is the parent company to some of Canada’s most long-standing and innovative property and casualty insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.

Glassdoor

3.7

Founded in 2021

Waterloo, Ontario, CAN

5001-10000 employees

https://www.definityfinancial.com/

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