2027 Intern – IBM Software Product Marketing (NYC)
New York, NY
Internship
Hybrid
$53K/yr - $98K/yr
Intern
IBM is a technology company focused on hybrid cloud, artificial intelligence, and digital transformation. The Product Marketing Intern will support marketing strategies that increase product awareness, generate leads, and encourage product adoption through content creation, product experiences, messaging, and customer journey analysis.
Responsibilities
Develop content that positions and differentiates our offerings in the market
Create product-centric experiences for our prospects and clients that delight and inspire
Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience
Qualification
Required
Bachelor's Degree
• Currently enrolled in an accredited Universityand pursuing aBachelorsdegree
• Available for an internship in Summer 2027
• Rising senior for the 2027-2028 school year
• Passionate about software products, hybrid cloud,or AI
• Fluent in English; strong written and verbal communication skills
• Comfortable working with groups ofdifferent backgroundsand skills to enable collaboration
• Basic knowledge of product marketing,product management,B2B marketing, field marketing, or related field
• Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing
Preferred
• A strategic, consultative, data-driven mindset
• Basic knowledge of problem-solving and analytical skills
• Basic Excel, Python, Tableau, or related technical skills
Benefits
Educational, networking, and social activities as part of the internship
Opportunity to showcase final outcomes to a large audience of leaders, practitioners, and peers across the organization
Leadership exposure throughout the summer
Mentorship throughout the summer
Hybrid work environment
IBM provides technology and consulting, including software, infrastructure systems, and cloud-based solutions.
