2027 Intern – IBM Software Product Marketing (NYC)
New York, NY
Internship
Hybrid
$53K/yr - $98K/yr
Intern
IBM is a technology and consulting company focused on hybrid cloud, artificial intelligence, and digital transformation. The Product Marketing Intern will support strategic marketing initiatives by developing differentiated content, creating product-centric experiences, translating offerings into compelling messaging, and evaluating the customer journey to improve client experience.
Responsibilities
As a Product Marketing Intern, you’ll work collaboratively, driving work that addresses a strategic business challenge. In addition to your project work, the internship includes educational, networking, and social activities. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of leaders, practitioners, and peers across the organization. This is a highly visible intern program with leadership exposure and mentorship throughout the summer
Develop content that positions and differentiates our offerings in the market
Create product-centric experiences for our prospects and clients that delight and inspire
Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience
Qualification
Required
High School Diploma/GED
* Currently enrolled in an accredited Universityand pursuing aBachelorsdegree
* Available for an internship in Summer 2027
* Rising senior for the 2027-2028 school year
* Passionate about software products, hybrid cloud,or AI
* Fluent in English; strong written and verbal communication skills
* Comfortable working with groups ofdifferent backgroundsand skills to enable collaboration
* Basic knowledge of product marketing,product management,B2B marketing, field marketing, or related field
* Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing
Preferred
Bachelor's Degree
* A strategic, consultative, data-driven mindset
* Basic knowledge of problem-solving and analytical skills
* Basic Excel, Python, Tableau, or related technical skills
Benefits
Hybrid work arrangement
Educational, networking, and social activities included in the internship
Leadership exposure and mentorship throughout the summer
Up to 8 paid holidays for eligible Supplemental 1 employees
A minimum of 56 hours of paid sick time for eligible Supplemental 1 employees
IBM Employee Stock Purchase Plan for eligible Supplemental 1 employees
Paid family medical leave for eligible employees where required by applicable law
Disability benefits for eligible employees where required by applicable law
IBM provides technology and consulting, including software, infrastructure systems, and cloud-based solutions.
