IBM is a technology and consulting company focused on hybrid cloud, artificial intelligence, and digital transformation. The Product Marketing Intern will support strategic marketing initiatives by developing differentiated content, creating product-centric experiences, translating offerings into compelling messages, and evaluating the customer journey to improve client experiences.
Responsibilities
As a Product Marketing Intern, you’ll work collaboratively, driving work that addresses a strategic business challenge. In addition to your project work, the internship includes educational, networking, and social activities. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of leaders, practitioners, and peers across the organization. This is a highly visible intern program with leadership exposure and mentorship throughout the summer
Our product marketers build best-in-class marketing strategies to drive product awareness, generate leads, and facilitate product adoption through compelling content creation and strategic marketing plans in order to meet overall business objections
Develop content that positions and differentiates our offerings in the market
Create product-centric experiences for our prospects and clients that delight and inspire
Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience
Qualification
Required
High School Diploma/GED
Currently enrolled in an accredited Universityand pursuing aBachelorsdegree
Available for an internship in Summer 2027
Rising senior for the 2027-2028 school year
Passionate about software products, hybrid cloud,AI, or hardware
Fluent in English; strong written and verbal communication skills
Comfortable working with groups ofdifferent backgroundsand skills to enable collaboration
Basic knowledge of product marketing,product management,B2B marketing, field marketing, or related field
Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing
Preferred
Bachelor's Degree
A strategic, consultative, data-driven mindset
Basic knowledge of problem-solving and analytical skills
Basic Excel, Python, Tableau, or related technical skills
Benefits
Hybrid work arrangement
The internship includes educational, networking, and social activities.
Leadership exposure and mentorship throughout the summer.
Supplemental 1 employees may be eligible for up to 8 paid holidays.
Supplemental 1 employees may be eligible for a minimum of 56 hours paid sick time.
Supplemental 1 employees may be eligible for the IBM Employee Stock Purchase Plan.
IBM offers paid family medical leave to eligible employees where required by applicable law.
IBM offers disability benefits to eligible employees where required by applicable law.
IBM provides technology and consulting, including software, infrastructure systems, and cloud-based solutions.
