2026 US Undergraduate Internship - Product Marketing, Basketball
Los Angeles, CA
Internship
Hybrid
$32/hr - $32/hr
Intern
adidas is a leading sports brand committed to reshaping performance basketball apparel. The internship role focuses on supporting product creation, analyzing market trends, and collaborating with cross-functional teams to enhance the basketball consumer experience.
Responsibilities
Ability to support analyzing the sport, consumer, customer and market progression to ensure constant improvements/evaluation of the product category
Assist in managing full product creation from conception to completion
Collaborate with Design, Development, Go-To-Market team and Accounts to ensure optimal range and products
Assist with all computer related tasks (including applicable systems/applications)
Assist in creating ideal merchandising plans, by color roll-outs, launch dates, by channels, by accounts, showcased through retail floor plans
Qualification
Required
Currently enrolled in an undergraduate program at a College/University
Anticipated graduation date is between December 2026 and August 2027
Eligible to work in the US without restrictions
Available to participate in our 12-week full-time internship program from May/June to August/September 2026
Ability to support analyzing the sport, consumer, customer and market progression to ensure constant improvements/evaluation of the product category
Assist in managing full product creation from conception to completion
Collaborate with Design, Development, Go-To-Market team and Accounts to ensure optimal range and products
Assist with all computer related tasks (including applicable systems/applications)
Assist in creating ideal merchandising plans, by color roll-outs, launch dates, by channels, by accounts, showcased through retail floor plans
Passion for Apparel and Footwear
Ability to effectively collaborate with cross-functional teams
Strong business acumen in channel distribution, range rationalization, margin
Strong process and organization skills
Proficiency with MS Office Suite and working with systems/applications
Preferred
Curiosity of product creation process and product lifecycle preferred
Ability to think merchandising across channels and accounts while in the creation phase
Benefits
Intern Orientation
Leadership Speaker Series
Cross-Functional Collaboration
Intern Innovation Challenge
Social Activities
Mentorship
Networking
adidas is a global sports brand that manufactures apparel, accessories, and footwear for professional athletes involved in various sports.
