IBM is a leader in Hybrid Cloud and AI, driving innovation and digital transformation. The Product Marketing Intern will work collaboratively on marketing strategies to enhance product awareness and customer engagement while participating in educational and networking activities throughout the summer internship.
Responsibilities
Develop content that positions and differentiates our offerings in the market
Create product-centric experiences for our prospects and clients that delight and inspire
Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience
Qualification
Required
Currently enrolled in an accredited University and pursuing a Bachelor's degree
Available for an internship in Summer 2026
Rising senior for the 2026-2027 school year
Passionate about software products, hybrid cloud, or AI
Fluent in English; strong written and verbal communication skills
Comfortable working with groups of different backgrounds and skills to enable collaboration
Basic knowledge of product marketing, product management, B2B marketing, field marketing, or related field
Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing
Preferred
A strategic, consultative, data-driven mindset
Basic knowledge of problem-solving and analytical skills
Basic Excel, Python, Tableau, or related technical skills
Benefits
IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services.
